Much of what I have to say is common sense, but when we as writers are so excited about books it is easy to forget these three simple rules. In this blog post I’m going to talk about three things you need to remember during your ongoing fundraising efforts: practice transparency, don’t overask, and be sincere with your donors.
Congratulations, you’ve officially launched your Patreon page! By preparing your launch you’ve set yourself up better than the majority of creators. You launched your page, but so what? Launching your page alone won’t get you donations. According to Kickstarter, the first 24 hours of a campaign are the most important. With your lists in place, your emails scheduled, your social media shoutouts posted, you will have an initial surge of donations before they taper off. Here are three ongoing tasks that will always be a part of your fundraising efforts:
But wait a minute, I’m a writer, what do I have anything to do with gift management?? Doesn’t Patreon do that for me? And what exactly is “gift management”?
Patreon has the tools for relationship management and will be your gift processor, but the majority of gift management will fall to you.
I am a former professional Gifts Administrator. While I’m not moonlighting as a fledging Flintlock Fantasy Writer or spending too much time on social media, I spend my day processing checks, cash, stock, wires, and matching gifts for non-profits. Understanding where your money comes from, how to process it, and how to acknowledge those gifts can mean the success or failure of a Campaign.