Repeat after me: your writing is a business.
Your writing is a business.
Feel the need to wash your mouth to get that bitter taste out of your mouth? Good.
Whether or not you like it your writing is a business. Why else are you creating a Patreon page? Now that we have that unpleasant business out of the way I’d like to share some facts from my non-profit experience.
First and foremost you need to build an audience. And just because you build it doesn’t mean they will come. One thing you need to understand is that, although you may have hundreds of followers, only a small percentage of those followers will actually become donors.
Not everyone has the financial freedom to become a Patron to all of their favorite followers, but over time they may be able to. Think long-term.
I’m a writer with a day job, and my work experience covers digital marketing for small businesses/non-profits and database management for non-profit organizations. That’s just a fancy way of saying that I help maintain an accurate constituent database and update their Facebook pages.
In fall 2015 I created a Patreon page out of curiosity. As a fundraising platform it was still a new-fangled thing, and I was curious. My creator page did not actually go live with a proper “hard” campaign until January 2017, as several personal things affected my launch. After a soft and hard launch my pledges have stabilized, which allows me to pursue more creative projects I haven’t been able to do before! Continue reading